Business owners often wonder what is it that is so critical to the success of their business. One of the areas that are most commonly overlooked by far, to which not enough attention is paid is the web site. Statistics show that only 51% of the companies has its own page. Why is that so? Some state reasons like lack of time, others believe that it is too expensive, some think it is useless and that it does not bring positive effects on business. The reality is quite the opposite.