This kind of automated 3D show is designed as 3D representation of a logo. This way you can add “little extra” when it comes to building a business image. With this kind of demonstration on your page, you’ll be able to leave an unexpected positive impression on your website visitors, simply by surprising them by actually making them witness an automated 3D logo of your business. In this case it is a scales of justice with automated scales and a light circling around it, giving visitors perception of spacial shape of the logo, without the need of having to move the camera around.
This kind of presentation does not allow any visitor interaction, while the moving parts of the 3D model and environment provide necessary visual information.