Differences between social networks profiles and websites
Whether you are a newly established company or a company operating for years, the goal of your business is the same – make a bigger profit. For a successful business is essential, among other things, marketing, connection to customers, as larger market as possible. The ideal solution you are offered for this purpose is the internet.
Today you have plenty of possible solutions for online presence, but all boil down to a single economic question – what provides maximum profitability for your business? How to decide what is the most cost-effective? Is it a Facebook page? Maybe Instagram profile? LinkedIn profile? Or a website?
Below we give you a brief outline of the differences between the website and social networks ie. advantages and disadvantages of the same, in order to understand the importance the website has for you and your business success.
WEBSITES vs SOCIAL NETWORKS
| Features | Website | Social networks |
| Lower costs |  |  |
| Freedom of design | | |
| Content ownership | | |
| Credibility | | |
| Content protection | | |
| Extensive analysis | | |
| Free of charge | | |
WEBSITES
If you want complete control over your brand and business image, then the website is the best choice for you. It’s your property, you own the site, you decide how it looks, what the contents should be and how should you present yourself to the public. And, most importantly – there is no substitute for a website when it comes to the credibility of the company.
BENEFITS
There are various options available to you – from free websites to very expensive. Free website, depending on your economic capabilities, can be a good starting solution, but not very lasting one, because those tend to be either promotional period of not-free-of-charge site or truly free-of-charge site with very low capabilities in the field of web design and SEO optimization. Very expensive sites are sites mainly done professionally in accordance with the latest trends, good design solutions, online shopping and good SEO optimization.
What 3D WEB VISION TEAM is offering to you is professional website development in accordance with the latest trends, good design solutions, online shopping, 3D models and good SEO optimization for a reasonable price.
We offer high quality in exchange for a reasonable price.
When you have your own website, you have a lot more choices compared to profiles on social networks (or profiles on various service info pages), both in terms of how it can and how it should look, and in terms of features that the website offers – which are far broader and constantly improving and modernizing. Total control is reflected in the fact that you can create (or commission) a website page so that it is unique, reflects you and your company in a unique way, which is an essential element in building the company image.
Everyone today, from consumers, financial and other institutions, to your business partners, expects you to have your own website. They believe that you are more businesslike, more serious, more professional if you have one, thereby increasing the chances for building new relationships and strengthening existing ones if you do.
The website is your business internet identity card for the 21st century.
Your website offers more freedom in terms of communication with the customers, online sales and various marketing activities. Website thus provides more room in the market for your business, because it includes more marketing features such as: video clips, customer reviews, blogs and special promotional offers, the choice of colors, slogans, appealing text that encourages the purchase, e-mailing newsletters to customers etc.
Vast number of consumers prefer to learn about the company and its products and services via internet. If your website is a useful source of information and provides shopping online, it can reduce your operating costs.
- Cost Effectiveness
There are various options available to you – from free websites to very expensive. Free website, depending on your economic capabilities, can be a good starting solution, but not very lasting one, because those tend to be either promotional period of not-free-of-charge site or truly free-of-charge site with very low capabilities in the field of web design and SEO optimization. Very expensive sites are sites mainly done professionally in accordance with the latest trends, good design solutions, online shopping and good SEO optimization.
What 3D WEB VISION TEAM is offering to you is professional website development in accordance with the latest trends, good design solutions, online shopping, 3D models and good SEO optimization for a reasonable price.
We offer high quality in exchange for a reasonable price.
- Total control
When you have your own website, you have a lot more choices compared to profiles on social networks (or profiles on various service info pages), both in terms of how it can and how it should look, and in terms of features that the website offers – which are far broader and constantly improving and modernizing. Total control is reflected in the fact that you can create (or commission) a website page so that it is unique, reflects you and your company in a unique way, which is an essential element in building the company image.
- Credibility
Everyone today, from consumers, financial and other institutions, to your business partners, expects you to have your own website. They believe that you are more businesslike, more serious, more professional if you have one, thereby increasing the chances for building new relationships and strengthening existing ones if you do.
The website is your business internet identity card for the 21st century.
- Better marketing
Your website offers more freedom in terms of communication with the customers, online sales and various marketing activities. Website thus provides more room in the market for your business, because it includes more marketing features such as: video clips, customer reviews, blogs and special promotional offers, the choice of colors, slogans, appealing text that encourages the purchase, e-mailing newsletters to customers etc.
- Lower costs
Vast number of consumers prefer to learn about the company and its products and services via internet. If your website is a useful source of information and provides shopping online, it can reduce your operating costs.
DISADVANTAGES
If you want your website to be at all times in accordance with current information about your company, products / services, it is necessary to maintain that site ie. edit, add and update content or design. Every company wants to be among the first in search results, which requires ongoing SEO optimization of your website. All this requires a certain amount of time, effort, know-how and monitoring of latest trends related to SEO optimization. The increased complexity of the site – a more sophisticated design and functionality, meaning more money and time to maintain.
Website maintenance of usually charged on a monthly basis.
To increase attendance of your website or to make it stay among the first in search results, it is necessary to invest additional marketing effort in terms of marketing strategy and its application. These activities are continuous and are being coordinated with SEO optimization, copywriting and web development.
- Maintenance
If you want your website to be at all times in accordance with current information about your company, products / services, it is necessary to maintain that site ie. edit, add and update content or design. Every company wants to be among the first in search results, which requires ongoing SEO optimization of your website. All this requires a certain amount of time, effort, know-how and monitoring of latest trends related to SEO optimization. The increased complexity of the site – a more sophisticated design and functionality, meaning more money and time to maintain.
Website maintenance of usually charged on a monthly basis.- Greater marketing efforts
To increase attendance of your website or to make it stay among the first in search results, it is necessary to invest additional marketing effort in terms of marketing strategy and its application. These activities are continuous and are being coordinated with SEO optimization, copywriting and web development.
SOCIAL NETWORKS
Profiles and pages on social networks quickly and easily set up. Your company will be able to communicate to customers how to get to you, what you do, what you products/services are, add some pictures, add Like, Add me, Share or Follow button and expect to be noticed and as much as possible visited – thus gaining popularity. With more than a billion people using Facebook, Twitter, LinkedIn, Instagram and other social platforms, your business can immediately tap into the huge base of potential customers.
BENEFITS
Profiles of social networks are quick and easy to set up and largely are free. If your profile does not benefit your business in the way that you want and expect it to, you can simply shut down the profile and switch to some other social platform out there, that are newer, more popular.
The popularity of social networks is growing rapidly. Increasing number of companies that diverted its web “traffic” from their websites to their social network profiles. Data on such developments related to the Facebook say that the increase is up to 25% compared to the previous year.
Social platforms encourage interaction – on virtually every of your announcements you get feedback from your customers or friends. Grounds of functioning and communicating on social networks is relaxedness and humanization. It gives you the ability to easily communicate and build relationships with a large number of people.
Over time, by following your activities on social platforms, customers can learn more about your business values, goals, business philosophy, mission. That way you can build an image for yourself, brand and gain customer loyalty.
- Quick and free
Profiles of social networks are quick and easy to set up and largely are free. If your profile does not benefit your business in the way that you want and expect it to, you can simply shut down the profile and switch to some other social platform out there, that are newer, more popular.
- Global
The popularity of social networks is growing rapidly. Increasing number of companies that diverted its web “traffic” from their websites to their social network profiles. Data on such developments related to the Facebook say that the increase is up to 25% compared to the previous year.
- Engagement
Social platforms encourage interaction – on virtually every of your announcements you get feedback from your customers or friends. Grounds of functioning and communicating on social networks is relaxedness and humanization. It gives you the ability to easily communicate and build relationships with a large number of people.
- Branding
Over time, by following your activities on social platforms, customers can learn more about your business values, goals, business philosophy, mission. That way you can build an image for yourself, brand and gain customer loyalty.
DISADVANTAGES
Social networks have their own design, which you must accept and adjust to. The only thing you can create, as a reflection of you, is the profile image and header image, while the basic layout cannot be changed. If the owner of social networking innovates the design, you might end up with something that you don’t even like a bit, but you will absolutely be forced to use.
When you have the option of posting comments from customers, clients and (un)friendlies on social networking sites that might you have, at times you can get in an embarrassing situation, caused by unwanted, malicious and/or critic comments you cannot control. You also can not influence consumer questions, the possible offensive tone, or provocations. This means you have to keep track of all your social network profiles at all times. The public can leave remarks not only on your profiles (that you see), but also on their own personal profiles, referring to you (which may not be accessible to you). The point is that there is no full control with the social network profiles, like there is with websites.
The level of reporting on the traffic on your social network profile is far lower and significantly limited, compared to the capabilities that website provides in that sense. All you can get is how many likes you have, how many friends, post shares, yet you cannot get essential information on traffic of your profile.
Social networks control the conditions that you accept by opening accounts, pages, profiles. Those rules regulate the content and promotion that can be presented. You are not the owner, but a user of their services, and you cannot play by your own rules, but by ones that are imposed and limiting. Also, there is always the possibility of shutting down the societal platform, which would make your company “disappear” online. That’s why the ideal solution is to have your own website (your property, your rules) from which you would refer visitors to the social networks profiles that you use.
- Limited design
Social networks have their own design, which you must accept and adjust to. The only thing you can create, as a reflection of you, is the profile image and header image, while the basic layout cannot be changed. If the owner of social networking innovates the design, you might end up with something that you don’t even like a bit, but you will absolutely be forced to use.
- Open forum
When you have the option of posting comments from customers, clients and (un)friendlies on social networking sites that might you have, at times you can get in an embarrassing situation, caused by unwanted, malicious and/or critic comments you cannot control. You also can not influence consumer questions, the possible offensive tone, or provocations. This means you have to keep track of all your social network profiles at all times. The public can leave remarks not only on your profiles (that you see), but also on their own personal profiles, referring to you (which may not be accessible to you). The point is that there is no full control with the social network profiles, like there is with websites.
- Limited analysis tools
The level of reporting on the traffic on your social network profile is far lower and significantly limited, compared to the capabilities that website provides in that sense. All you can get is how many likes you have, how many friends, post shares, yet you cannot get essential information on traffic of your profile.
- Lack of ownership
Social networks control the conditions that you accept by opening accounts, pages, profiles. Those rules regulate the content and promotion that can be presented. You are not the owner, but a user of their services, and you cannot play by your own rules, but by ones that are imposed and limiting. Also, there is always the possibility of shutting down the societal platform, which would make your company “disappear” online. That’s why the ideal solution is to have your own website (your property, your rules) from which you would refer visitors to the social networks profiles that you use.